Whether you’re launching something new or fixing a funnel that isn't performing, I’ll build a system that works.

Strategic funnel design tailored to your specific audience.
Seamless automation so no lead ever falls through the cracks.
Clear, honest communication every step of the way.

Services I Provide

01 Funnel Design and Strategy

I map out your customer’s journey and build the pages to match.
From lead magnets to checkout flows, I ensure every step is friction less and focused on the sale.
What's included:

Funnel strategy & customer journey mapping.
Landing page design (Figma/Webflow)
Conversion-focused copywriting.
A/B testing recommendations.
Performance benchmarking.

02 Marketing Automation Setup

I turn your funnel into a 24/7 sales rep that meets your customers where they actually are. I build automated WhatsApp workflows, lead nurturing sequences and CRM systems that close deals on autopilot.

Deliverables: WhatsApp Automation, Automated Follow-up Sequences, Lead Scoring & CRM Setup.

03 Focus on
Strategy Alignment

Your funnel might be broken because it doesn't match your offer or audience. I'll audit your entire system and realign it so every piece works together.

Deliverables: System Audit, Strategy Realignment Plan, Next Steps Roadmap.

About Me - Carien Lam

A funnel designer and automation specialist.

I help founders build sales systems that actually work so they can stop drowning in manual tasks and start scaling with confidence.

What I believe

Great businesses shouldn't require 24/7 hustle. Systems should do the work.
Every lead matters. One missed follow-up could be a lost customer.
Simplicity wins. Complicated funnels don't convert. Clear, strategic ones do.
Data informs decisions. We optimize based on what actually works, not guesses.

How it Works

Let’s Talk

We’ll start with a friendly, free consultation to understand your needs and goals.

Strategy & Planning

I’ll craft a step-by-step plan tailored to your business, showing exactly how I’ll help you succeed.

Design & Build

Once we begin, I’ll handle the details and keep you updated every step of the way.

Fine-Tune Together

Your feedback ensures everything works just the way you want. I’ll adjust as needed to deliver results.

A Glimpse of My Work

WHAT MY CLIENTS SAY
ABOUT MY WORK?

“I was losing leads because I couldn't reply to WhatsApp messages fast enough. Carien built an automation system that handles responses, qualifies leads, and sends follow-ups 24/7. Now I'm closing 3x more deals without doing the work manually”

[TJ]

Head of Category & Strategy of Trapo Sdn Bhd

“Carien redesigned our entire sales funnel from scratch. We had the traffic, but our conversion rate was stuck at 2%. After her strategy realignment and page redesign, our conversions seen a big improvement."

[Alexarder D]

Chief Marketing Officer of Auto 88 Truck

"Our website looked great but wasn't selling. Carien redesigned our entire website, simplified our message, and optimized the layout. Now, our 'Buy' button is impossible to ignore and the results speak for themselves."